In a world where books are readily available online, one sometimes has to ask, do readers buy books at library events?
I’ll start by saying bookselling as an independent author is a real thing. I remember reading years ago the author of the book, The Shack, by William P. Young, selling his books out of the trunk of his car. That story inspired me, as I always carry books in my car too because you never know when someone needs a good read.
As for the answer to the above question, I say yes. There are those who do come to library author events. It’s tough competition, a ton of genres out there. But many don’t know what goes into preparing for a bookselling gig. Let me enlighten you.
Whether your indie published or traditionally published, you are still the number one marketer of your products (books). You are responsible for business cards, bookmarkers, posters, and any other marketing paraphernalia. I hear t-shirts with the book covers are gaining ground.
Usually, the library or hosting venue provides tables. Most authors bring their own tablecloths. It just looks better on the table. Don’t forget the communication promoting the event, months before, weeks before, the same week, etc. Some authors even do a “live” video, or they post pictures. All this takes time.
Most readers who buy these books have an advantage. It’s autographed, and you can meet the writer behind the book. At least for me, it’s a cool thing. For others, not so much. As my teenage daughter says, most readers don’t like to interact with the authors, they just want the book! Hmm… maybe true. Also, most writers will discount the books at an event. That’s a plus too. For the authors, it’s a chance to mingle with other writers, learn their process, check out how they present their products, and learn about prospective readers’ literary interests.
When I prepare for an author event, I make sure all my materials are presentable, I have options for payment, like the Square, have candy or mints for the table, and a good suitcase to lug all my contents.
I’m often asked, is it worth it to do these events when you know you may not sell anything? My answer is always yes. If you don’t know and try, how will you learn? Writing and bookselling is a BUSINESS.
Most writers have full-time jobs. I’ve heard people comment. “Oh, what a wonderful hobby you have to write.” Some choose it as a hobby, but I can tell you, for others it is a job. If you’re with a publishing house or small press, you have a contract, and the writer needs to fulfill the obligation of writing another book or several books in a series, etc. So, yes, bookselling is a thing.
Please support local authors, go to their events, repost their blogs, read their books, review them, and share their writings. Word of mouth is still a thing too!
Photo Credits:
Photo by cottonbro studio: https://www.pexels.com/photo/man-in-brown-crew-neck-t-shirt-and-blue-denim-jeans-holding-black-and-white-book-4865737/
Poplar Creek Public Library (Author Event)
